Social Media ROI: Session 5 of Women Who Tech Telesummit

Note: continued live blogging and typos. Apologies for the latter.

Sessions are still slightly derailed by technical difficulties.

Goal to discuss: How much are all your friends, followers and fans worth? How can an organization tell if your
social media campaign is meeting your goals? How do you put a monetary value on
branding?

Monique Elwell, Conversify, Moderator
Heather Holdridge, Care2
Cheryl Contee, Fission Strategy

Monique Elwell
What is Social Media?

What Shirky Didn't Tell Us: Session 4 of Women Who Tech Telesummit

Goal of panel: look at problems that are arising along gender, class and race lines within the new paradigms of Web 2.0, 3.0, etc. When explicit structure is removed from the organizing and tech equation, inherent structure arises.

Deanna Zandt, Consultant, Moderator
Allison Fine, Personal Democracy Forum
Tanya Tarr, AFSCME
Shireen Mitchell, Digital Systems?

Deanna Zandt
http://www.deannazandt.com/
Book -- "Here comes everybody" by Clay Shirky. Grand vision of all the cool stuff we can do now.
But doesn't feel like a utopia.
What's the problem?

Tools Galore in Online Communications: Session 3 of Women Who Tech Telesummit

Live blogging. Be warned: typos in text...

Natalie Foster, DNC
Rebecca Moore, Google Earth Outread
Laura Quinn, Idealware
Moderator: Amy Sample Ward, NetSquared

INTRODUCTIONS
Natalie Foster
Director of New Media, DNC
www.democrats.org
Worked at moveon.org -- where learned power of tech
Came to DNC 1.5 months ago
Building up a team

Rebecca Moore
Google Earth
Bkgr in computer science
Started in 2005 at Google -- designed job wanted -- raging environmentalist
Gave a talk to Google and hired her
In her one day a week, did GE Outreach

Breaking Through the Digital Ceiling: Session 2 of Women Who Tech Telesummit

Warning: live blogging. There are typos.

Lynne D. Johnson, Fast Company
Allyson Kapin, Rad Campaign and Women Who Tech (panel moderator)
Charlene Li, Altimemter, co-author of Groundswell (!)
Susan Mernit, Consultant
Connie Reece, Every Dot Connects

The panel is slated to discuss topics such as getting heard by upper management, how to effectively advocate for your work and expertise as well as how to break through the barriers of being too young or too old in the tech sector.

Allyson Kapin
Has questions will present to panelists

Women and Open Source: Session 1 of Women Who Tech

Forgive typos. This is live blogged.

Trouble getting into session. Kept being sent to wrong session. Turns out you have to click on icon in upper left. Who knew?

Michelle Murrian
Nonprofit Open Source Initiative
Linuxchix.org
Drupalchix - great place for Drupal advice
Drupal and Joomla have attracted a variety of women
Nonprofit open source - NP OS Initiative has been around about 10 years. NP has larger involvement. Pretty friendly.
Lot of OS communities have rep of being snarky, but not so in NP.
Open Medical Record Ssytem - been very supportive

Live Blogging Women Who Tech Telesummit

I'm attending (in the virtual sense) the Women Who Tech Telesummit. I will live blog session by session.

Is the Structure of the Web Inherently More Female?

Dear Judy,

This morning I woke up thinking about Carol Gilligan’s In a Different Voice. I read it many years ago, not too long after it was first published in 1982. It was one of those books I didn’t particularly want to read, having been a tad over-exposed to feminist literature a few years earlier, not to mention having a small child. At the time I was so tired I could barely finish a murder mystery, so you can imagine what a struggle this book was.

Yet in the intervening years, it’s been a book I’ve thought of often. From it, I derived visual images of two different models of relationship: male relationship being a pyramid (hierarchy) and female relationship being a network (connection). Of course the Web, not even a twinkle in anyone’s eye in 1982, is the ultimate network. And today, for no apparent reason, I connected the dots....

Is the structure of the Web inherently more feminine, I wonder? When the day comes that the average woman overcomes technophobia, will we rule the Web?

Perhaps a topic for a future WebBeet?

Yours in WebBeet juiciness,
Anna Belle